WHAT IS MOBILE MARKETING?
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, social media, and apps.
Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.
Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.
80% of internet users own a smartphone.
Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in Malaysia.
Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.
BENEFITS OF MOBILE MARKETING
COMMUNICATE WITH YOUR POTENTIAL
CUSTOMERS ANYWHERE , ANYTIME
No matter where your potential customers are, bring them to a place that you could directly communicate to. From the communication, you will understand your customers’ and business partners’ needs and wants better, allowing you to effectively build your brand. The connections will also help you target the right audience, building more connections as you go.
MALAYSIA'S DEVICE USAGE
If you want to expand your reach, capture public attention, and effectively target your audience, you need the right platform
with powerful tool that will take your business to the next level.